Where the strategy comes from.
Set the strategy yourself, from your own strengths, the client's question or the competitor analysis. Let the AI propose the strongest angle. Or combine the two: as much AI help as you want, with your own additions on top.
The AI takes the tender documents in your library and the analysis you already have as its input. Ask it to look at your analysis and turn it into the best strategy it can think of for this project.
You generate ideas and filter them on one question: will this score with this client, in this contract, with this evaluator? The tool is trained to tell the difference between what any competent bidder offers as standard and what is genuinely distinctive.
The first level: positioning.
The strategy is set at three levels, and the first sits at company level. You position yourself as a bidder: the type of company you want to come across as, the values you hold, and the overarching USPs you want the contracting authority to grasp.
This is also where you answer the competitor question: how do you stand out from the others, and what makes you different?
The second level: win themes.
Win themes are the reasons this contracting authority should choose you: the USPs and unique buying reasons that fit each criterion. You can define one per criterion, or let the same strong theme return across several.
Scope is what separates the levels: “We are the most transparent company” is positioning; “We have the most transparent approach” is a win theme for the criterion it answers.
The third level: tone of voice.
How do you want to come across? Short, simple sentences, or longer, more formal ones? Everyday words, or the jargon an evaluator in your sector expects to see?
Set the style you want: personal, business-like or casual. It carries through every text that follows.
Why the strategy wins the tender.
A good tender plan can hold a strong set of measures. To glue them into one story with a head and a tail, you first explain what you see: what really matters to the contracting authority.
The strategy turns the question behind each criterion's questions into an approach that clicks with the contracting authority. They read your introduction and feel it the way you do. Then come the win themes, with proof that they helped in earlier projects.
In TenderTools, that vision and those win themes stay with the plan. Every step that comes after builds on them. That is the red thread through the whole story, and it is how you get to the best plan possible.
The strategy feeds everything.
It is set once, in the workspace, and from then on it is the yardstick for every part that follows: every draft, every review and every refinement aimed at the best plan you can submit.
- Every writing action is tested against it.
- Every review is tested against it.
- One tender you reason from the client's question, the next from your own proposition. The tool follows your angle, tender by tender.
Find the angle that scores.
Set your positioning, win themes and tone of voice once. Then write the whole plan from there.
No credit card required.